Imagine the headline: “Morning Paper Dies, Check Online for Story”. Opening a page in today’s paper, it’s hard to overlook stories about the decline of traditional media. In fact, the very concept of consumers turning a print paper in the morning to get their news is changing as content shifts dramatically to online distribution. For media professionals today a shift in the advertising ecosystem online is only accelerated with the introduction of e-Readers, improved web browsing from mobile phones and the low marginal costs of online publishing.

2010 will accelerate the change where we see even more content shifts dramatically to online distribution. For media professionals today a shift in the advertising ecosystem online is only accelerated with the introduction of e-Readers, improved web browsing from mobile phones and the low marginal costs of online publishing.

Accelerating the Trend to Online Revenue

We’ve all heard the ballad of the slow decline of the record industry as individual works shift from treasures to commodities. As you well know, there remains intrinsic value in top quality writing just as the music industry has been able to capitalize on recording talent to increase revenues from concerts, merchandise and partnerships – the single thread uniting all of these value-add offerings is a personalized content experience.

Uniting this conceptual thread throughout online media to increase value to both readers and advertisers is essential goal. In order for publishers to do that, they must seek an integrated ad delivery system which focuses on bottom line value. There several white label, bespoke online advertising system you can cultivate direct relationships with advertisers by allowing them to create custom visual or text ads for placement in the sections and time segments most appropriate to your business. The vision here is you try our different advertising solutions concurrently and find out which one delivers – avoid the mistake that only have to use one.

Before more newspapers die in 2010 and as we fail to heed the warnings of demise of print, accelerate the shift online by unlocking the value in your online readership with different ad solutions.